San Francisco’s plastic bag ban goes into effect today as another step toward becoming a “zero-waste” city. Store owners who don’t comply with the ban will be subject to a fine.

The new ordinance will force San Francisco businesses to swap plastic for paper and start charging customers 10 cents per bag. Customers will also receive 10 cents off for each bag they bring in. Eateries are exempt until July 2013 due to food safety and hygiene.

The San Francisco State U. bookstore will not be affected by the ordinance because their bags are biodegradable, said Husam Erciyes, the Bookstore’s director of strategic projects and marketing. The Bookstore also offers reusable bags for 99 cents.

“I’ve never seen an institution like this University, or a city like this striving to improve our quality of life,” said SFSU broadcast and electronic communication arts student Joseph Stewart. “It’s mind-blowing to say the least, and I’m glad to be here to see it firsthand.”

Janate Qutami, manager at the Village Market and Pizza said the demand for bags is little, unless the items are either heavy or a substantial amount. She said students should be encouraged to carry around eco-friendly shopping bags.

“I like it when they bring their own bags, and I hope everyone else does it too,” Qutami said.