ALM (or aLine Media) is a new media first PR firm that is looking at social media celebrities to be the fashion spokeswomen of tomorrow. Coming in at #2 on our list of most popular public relations firms on social media, ALM has used partnerships with the biggest influencers on YouTube, Instagram, Facebook, and Twitter to give its clients the most exposure across the web. Here’s how Kenn Henman, the President of aLine Media told me they do it:
For your clients, which social networks have been the most effective for PR?
YouTube, Facebook and Instagram
How do you go about handling a social media PR campaign? Do you guide your client or take control and run their accounts?
We manage all aspects of their social media, however we emphasize the importance to our clients to post as well (especially Instagram).
What advice would you give to potential clients or other PR professionals when it comes to using social media for a public relations campaign?
Have a plan. We outline 90 day strategies and update every new quarter.
What do you think sets your company apart from your competitors?
We represent some of the top social media influencers in the industry. Having these strong relationships allows us to understand the market better than our competitors.
Do you have any social media success stories you’d like to share?
One of aLine’s clients is Heart Defensor, whose YouTube name is ThatsHeart. With a total social reach of more than 1 million, she was recently sponsored to attend New York Fashion Week by cosmetics giant Maybelline and attended the shows of BCBGMaxAzria, Mara Hoffman, Richard Chai, Hervé Léger and Elle Fashion Next. For the latter, she conducted red-carpet interviews with Elle magazine Editor-in-Chief Robbie Myers and Creative Director Joe Zee, as well as fashion journalist Louise Roe.
“As we all know, there are only so many chairs they can line up along the runway, and now these girls are squeezing the traditional fashion matrons out,” says Kenn Henman. “The fashion perspective is changing; the shoppers of today and tomorrow are looking for a fresh look and up-to-the-minute style, and the social-media influencers are the ones delivering.” - Excerpt from a blog post by Sarah Humphreys
If you know a PR firm who would like to offer their social media advice to other professionals, leave a comment or contact firstname.lastname@example.org to let us hear about it.