What their peers are liking, where they’re shopping, and what they’re buying plays a big part in influencing what millennials ultimately buy or follow. According to research from Hubspot, 71% of people are more likely to make a purchase online if the product or service comes recommended by others. Recommendations from peers and industry influencers like blogger, Instagrammers, YouTubers, etc., can thereby translate to more customers interested in what you’re selling.

84% of millennials say UGC from strangers has at least some influence on what they buy. By seeing a product or service being used by a real person in an authentic way, it can really influence the millennial demographic and gain you more followers and users. Reach out to users creating content that you want to use for permission to use them on your company pages and then watch your numbers increase as users are more likely to then post reviews for your company, share photos, and otherwise engage with you.

It’s not just advertising and promoting your company on social media that matters; it’s how you actually engage with your followers and customers, too. If your business has genuine interactions with users and followers on a more personal level, they are more likely to become brand loyal to you. Take part in conversations on sites like Facebook and Twitter and respond to users and followers individually to increase brand awareness and your company’s reputation.

Social media marketing plays a pivotal role when it comes to drawing in college student millennial customers, so use these tips to increase your company’s client base in that demographic!