Creating a press release that will grab the attention of college student readers is key as you want to relay your newsworthy information to the right audience. In order to grab their attention, keep these four tips in mind.
1. Write a catchy headline.
The headline you craft in your press release is the thing that will get the attention of journalists, bloggers, and college student readers, so you have to make it count. Make sure your title is less than 20 words so that it’s succinct and effective and gives readers a good idea of what the press release is announcing.
2. Create content with a purpose
When writing a press release, you want to make it easy for those who may write an article on your release to do so. That means including all key information within the press release; who, what, when, where, and why. If your press release is written with bloggers, college students, and future articles in mind, they’ll find it more convenient to form potentially posts around your content. Additionally, including contact information about your company and how to get in touch will enable journalists to fact-check more readily and allow college students to follow up.
3. Include quotes.
To add weight to your press release, consider including relevant quotes or comments from people who helped make the news you’re publicizing. This way, you make it easy for bloggers to quote your press release and give your post more substance, which is crucial when college students are your audience.
4. Add an image.
Once college students and other readers have clicked on your press release to read it, you can keep their attention by making sure to include an image in your press release. Having an eye-catching and pertinent picture will make your press release look more finished and aesthetically pleasing, which will encourage readers to stay on the page and actually read through your entire press release.
Keep these four tips in mind when creating your press release and you’ll be sure to grab readers’ and bloggers’ attention!
via Pixabay