Marketing to Millennials: 3 Facts You Can’t Ignore

By Elana Goodwin

, via UWIRE

When marketing to millennials, it’s important to get into that “millennial state of mind.” Doing so will improve your success rate and increase your engagement with that demographic. Here are some facts you can’t ignore when planning your marketing strategies to a millennial audience.

1. Don’t just treat them like a consumer.

Millennials are not just consumers but creators. With the rise of Pinterest and Etsy and influencers on Instagram and elsewhere, millennials are proving they are a force to be reckoned with and enjoy creating and engaging with the brands and businesses they use and like. Rather than just marketing your company to millennials, consider partnering with them to better market your products and services.

2. Personalize and customize.

While many tend to lump the millennial generation into one category and make assumptions for the demographic as a whole, you may be overlooking an important marketing strategy by doing so. Millennials are increasingly favoring products and services that can be personalized, customized, and that really show their individuality. Offering customizable options and considering how your business is different than other similar ones and further making it stand out will make your business more successful in the millennial market.

3. It’s all about connection.

We’re living in a digital age and most millennials have never experienced an era besides that. With a plethora of social media options out there to take advantage of, millennials are more connected and plugged in than ever — which means social media marketing is key to your success with this demographic. Engage with your millennial consumers online, gauge their interest in your products, ask for feedback on your services, and otherwise establish real connections and relationships with this crucial demographic.

Knowing this information about millennial customers and allowing these facts to influence your marketing strategies will only help you reach and engage the millennial consumer!

via Pexels.com

via Pexels.com