5 Facebook Marketing Tips to Know

By Elana Goodwin

, via UWIRE

While other social media sites are popular today, Facebook is still a key site to utilize when it comes to marketing to millennials. So how can you be sure you are maximizing the reach your Facebook marketing has? Read these tips and implement them into your Facebook marketing strategy!

Post with Purpose. Don’t just post for the sake of keeping your feed or page updated with fresh content. Every post you make is a reflection of your business and brand and should be made with that in mind. Be aware of how you are communicating with your target demographic and consider boosting posts if needed to expand your reach. Facebook Insights can help you figure out when and what you should be posting to make the most of your marketing efforts on the site.

Create a Calendar. Part of posting with purpose means planning ahead — and an easy way to stay on top of that is by creating a content calendar to track your posts and marketing campaigns. Websites like Buffer or Hootsuite can be wonderful tools if you are trying to schedule posts on multiple social media sites and allow you to conveniently track all your marketing in one place. However, you’ll still need to monitor your posts and make sure you are engaging with your audience, something not always as easily done when you’re not on Facebook itself.

Update Your Facebook Story. With the recent introduction of Stories to Facebook, a new method of interacting with your audience and keeping them up to date on your business has emerged. Facebook Stories has made posting more casual, as what is posted there doesn’t necessarily have to be as on-brand or company-specific as regular posts. Instead, interesting links, funny memes, cool photos, etc., can be posted to your Story and keep your target demographic engaged, possibly leading to more clicks and views of your company’s profile or page.

Boost Some Posts. Boosted posts allow you to expand the audience of your posts and target a specific demographic at a small cost. All you have to do to boost a post is set your target audience and your budget — and you’ll see a good number more clicks and overall increase your business and brand’s visibility on Facebook. For larger campaigns, you’ll want to go through Facebook Ads Manager and put a bit more thought into your campaign and strategy.

Optimize Your Page. Make sure your Facebook business page is well organized, updated, and easy to navigate and find information. You want millennials to have an effortless and enjoyable experience on your page, which will encourage them to come back and utilize your Facebook profile to interact with your company. For inspiration, look at other business pages on Facebook and see how they organize their pages — then pick and choose your favorite features to roll out on your own organization’s page.

Facebook marketing can be a great way to reach and interact with your millennial audience — so follow these tips for success in your marketing efforts on Facebook!

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