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CHAPPELL ROAN RELEASES VIDEO FOR NEW SINGLE “DIE YOUNG”

U.S. TOUR SUPPORTING DECLAN MCKENNA BEGINS JANUARY 31ST IN AUSTIN, TX

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Atlantic recording artist, Chappell Roan, has released the official music video for her second single, “Die Young.” The video is the follow up to Chappell’s first single & video release, “Good Hurt,” off her debut EP SCHOOL NIGHTS.

Chappell discussed the inspiration behind the video for “Die Young” with Refinery29 stating:

“I wanted it to be very simple. It was hard to go back to the place and really feel the emotions of the song because I wrote it when I was 16. It’s been a few years now, so going back into that mindset and doing the video was really hard. But the whole concept of water, of going under water, has always been there for me. That’s how I was feeling. I couldn’t breathe.”

Chappell Roan will now follow her most recent tour alongside fellow Atlantic recording artist Vance Joy by joining Declan McKenna for a U.S. trek set to get underway January 31st at Austin, TX’s Stubb’s and then traveling through the end of March (see attached itinerary).

Roan has crafted a remarkable debut EP, “SCHOOL NIGHTS,” which offers a compelling first look at this new artist and has been met by critical praise.  Blackbook recently declared the EP  “as stunning a debut as we’ve heard in all of 2017.” “The five-track record feels a little bit like an album from Lana Del Rey or Lorde,” raved Pop Crush, “but don’t get it twisted: these songs are all Chappell, who exudes an air of teenage mystique and emotional rawness all her own.” “The entirety of ‘SCHOOL NIGHTS’ is brilliantly executed,” enthused Pop Dust, “and Roan’s writing showcases a confounding level of maturity for someone her age… It’s a rare thing that a musician comes out and produces music so fully-formed and artistically fulfilling on her first try, but Chappell Roan has done it, in a way that’s eerily similar to Lorde’s meteoric rise in 2013.”

For more information, please visit:
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CHAPPEL ROAN ON TOUR 2018
All Dates w/Declan McKenna

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JANUARY
31 – Austin, TX – Stubb’s

FEBRUARY
1 – San Antonio, TX – Jack’s Patio Bar
2 – Dallas, TX – Three Links
4 – Memphis, TN – Growlers
5 – Nashville, TN – Mercy Lounge
6 – Decatur, GA – Eddie’s Attic *2 Shows
8 – Tampa, FL – Crowbar
9 – Jacksonville, FL – 1904 Music Hall
10 – Gainesville, FL – High Dive
12 – Carrboro, NC – Cat’s Cradle
13 – Charlottesville, SC – The Southern
14 – Vienna, VA – Jammin Java
16 – Asbury Park, NJ – House of Independents
18 – Hamden, CT – The Ballroom at Outer Space
19 – Amityville, NY – Amityville Music Hall
21 – Northampton, MA – Iron Horse Music Hall
22 – Pawtucket, RI – The Met
24 – Albany, NY – The Hollow
25 – Syracuse, NY – Lost Horizon
27 – Millvale, PA – The Funhouse
28 – Akron, OH – Musica

MARCH
2 – Newark, OH – The Ballroom at Thirty One West
3 – Grand Rapids, MI – The Stache
4 – Lansing, MI – Mac’s Bar
6 – Indianapolis, IN – Hoosier Dome
7 – Evanston, IL – SPACE (Society for the Preservation of Art & Culture)
9 – Evanston, IL – SPACE (Society for the Preservation of Art & Culture)
10 – DeKalb, IL – The House Café
11 – Madison, WI – The Majestic Theatre
13 – Burnsville, MN – The Garage
14 – Lawrence, KS – The Bottleneck
16 – Fort Collins, CO – Hodi’s Half Note
17 – Colorado Springs, CO – The Black Sheep
18 – Boulder, CO – Fox Theatre
20 – Salt Lake City, UT – In The Venue
22 – Seattle, WA – Vera Project
23 – Eugene, OR – WOW Hall
25 – Orangevale, CA – The Boardwalk
26 – Berkeley, CA – Cornerstone Bakery
28 – Santa Barbara, CA – Velvet Jones
29 – San Diego, CA – Music Box
30 – Santa Ana, CA – Constellation Room
31 – Phoenix, AZ – Rebel Lounge

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Media Contact
Kim Ballen
Publicity | Atlantic Records
212.707.2025
Kim.Ballen@atlanticrecords.com

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4 Tips for Successfully Marketing to College Students

Marketing to college students requires a different approach than marketing to other demographics. What works with other customers and clients may not work with a college-aged audience. So to help you out, here are some tips to consider when you’re brainstorming how to successfully market your company to college students.

1. Get Connected.

Each year, more and more people are joining various social media sites, and the overwhelming majority of college students are already active on social media. If your company doesn’t have a page or account that’s active and accessible on sites like Facebook, Twitter, LinkedIn, and Instagram, you’re missing out on prime marketing platforms and opportunities. Plus, you’re inadvertently telling students that you’re not current and trendy or really operating in the digital world.

2. Get App-y.

With practically everyone having smartphones today and college students living basically glued to their tech, it’s important to embrace the digital age and not just be active and connecting with students on social media, but through apps as well. Developing an app for your company that’s phone and tablet-compatible will help you reach college students more readily and allow you to successfully market your business to students.

3. Get to the Point.

Less is more when it comes to marketing to college students. Be quick and to the point about what your company offers and why students should become customers. Since college students will likely only spend a short amount of time reading or looking at your marketing campaigns initially, you want to be sure to grab their attention and make your brand clear right away.

4. Get Creative.

Even if students may only spend a little while looking at your company’s marketing ads, there’s still room for creativity in simple copy. Your campaigns can be witty, sarcastic, funny, or put a spin on slang or something trendy, all of which will land with college students and make them more interested in your company and brand.  However, there’s a fine line between being trendy and cool and trying too hard, and you want to make sure not to cross the line when marketing. College students can tell that sort of thing and will be unimpressed with your marketing efforts if that happens.

These are only a few tips to keep in mind when marketing to college students so you are more successful. Just know that college students are different than other demographics and usually need more targeted marketing to land their interest and you’ll be on your way to hooking that crucial college student audience and clientele.

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College Press Releases: Why to Focus on the Parents

When marketing to college students, obviously you need to grab their attention, but there is another group you should pay attention to also: their parents.

Here are some things to think about when writing press releases to include for targeting college student parents.

Parents of college students are often the money source

College students enjoy spending money and buying products or using services to make their lives easier. While different generations of students are attracted to various types of advertising and respond in unique ways, it’s important to remember one thing. Yes, students are always searching for the next best thing to buy, but here’s the issue: college students don’t usually have money.

Many college students are unable to balance both work and school, and thus the image of the poor college student eating ramen noodles comes to mind. When students do not have the cash to get what they want, they turn to other methods to get the money, and one of the most common sources to check is their parents. Focusing on the parents — the money holders — then, might result in more business!

Parents can still influence their students

Though college students tend to move out of their parents’ home when they go off to college, they are still tied to their home and to their parents. Maybe their parents are still paying for everything, or the students are just close to their parents. Students still have questions and often turn to their parents for advice and help on solving problems.

Thus, parents still influence their college-going children, and if you add some information into your press release that somehow speaks to the parents, they are more likely to tell their children about it and to encourage them to use the product/service. Write your release in a way that focuses on things like college student safety, benefits of using the product/service, and aspects of your release that are free. Though parents are more likely to spend money for their children, no one can pass up free stuff!

Maybe it’s time to switch up your marketing strategy to focus on college parents. Try some of these tips and post your press release to UWire.com.

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What’s Your Winning Routine?

The past two years have been a whirlwind for Laurie Hernandez, who spent last summer in Rio de Janeiro winning gold and silver medals with the U.S. “Final Five” Olympic Gymnastics team. While she’s not competing on the world stage this year, life hasn’t slowed down for the 17-year old self-professed “dancing machine.” Whether on the balance beam, studying for an exam or researching colleges, having a winning routine gives her that extra edge.

“Since the Olympics, life has been super amazing and crazy busy,” said Hernandez, who is a paid spokesperson for Alcon DAILIES® contact lenses. “I’m so proud of what I’ve achieved outside of the gym – from winning ‘Dancing with the Stars’ to writing my first book, ‘I Got This.’ No matter the task, bringing home the gold takes preparation and focus. And these days, I approach my training schedule with the same outlook as I do my school work and many other projects so I can become the kind of athlete, student and role model I want to be in the future.”

Whether you’re looking to win on the intramural field or in the classroom this Fall, here’s a glimpse into Laurie’s everyday routine that gives her an invisible edge to perform at her best:

●  You Snooze, You Win: Getting the right amount and quality of sleep is very important. Since she rarely sleeps eight hours, Laurie makes every hour of sleep count. That includes the right bedding, shutting off her smartphone and, sometimes, sleeping with soothing music or nature sounds. Good sleep improves memory and retention – from her floor exercise moves to challenging math concepts.
●  Vision for Success: Laurie is always looking for little things that give her a big advantage. That’s why she wears Alcon DAILIES® AquaComfort Plus® contact lenses to see, look and feel her best. The daily disposable lenses are not only comfortable, but they are convenient because they don’t require cleaning or disinfecting. The lenses allow Laurie to see clearly when training in the gym and when looking at her digital device. She can group text for hours with her Olympic teammates.
●  Pump It Up: Music is as important as sleep and clear eyesight to Laurie. It gets her through the ups and downs of training and just the everyday challenges of being a teenager. She fills her playlist with favorites and plays them according to her mood, the day’s schedule and what she wants to achieve. If music is your thing, find ways to incorporate it into your day to help give you a boost.
●  Crank up the Creativity: Although she’s an athlete and a student, Laurie loves to let her artistic juices flow. Sometimes she takes a break from her rigorous training and school schedule by channeling her creativity through painting, binge watching movies, making #AskLaurie Web videos or posting cool photos to social media. This gives her a boost of energy so she can re-focus on her work.
●  Dancing Like a Star: If Laurie wasn’t a gymnast, she’d be a professional dancer. And she always finds time – no matter the place – to bust a move. Dancing helps keep her centered and is a way to stay in shape between training sessions. You don’t have to be a trophy-winning dancer like Laurie to move to the beat – in your dorm room or in the library, dancing can clear your mind and bring things into focus.

This is what makes up Laurie’s success story – on and off the balance beam. So, what’s your winning routine? Visit www.Dailies.com to learn how comfortable, clear eyesight can give you that invisible edge.

Ask your eye care professional for complete wear, care and safety information. Rx only.

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3 Ways to Create Compelling College Press Releases

Crafting compelling press releases is important for increasing your content’s visibility among college students and to make your products and services stand out to this specific audience.

Here are three ways to get started on creating the best college press releases.

1. Pick the perfect title

Keep in mind what college students want and need, and focus on these needs in your press release titles. On the most basic level, students focus on food, money, grades, and a social life. Using a title that includes keywords from these categories will increase the chances that students will be interested in your press release.

Use a short title that quickly tells students how you can meet their needs. If you are offering something to students for free, highlight this in your title; students love freebies! Incorporate numbers and questions in your title to make your release click-worthy.

2. Quickly get to the point

Students tend to read through news items quickly, as they are used to scrolling through large amounts of information in short amounts of time via social media. Summarize your main points in your press release right away in case students simply scan the first paragraph of your release and move on. This way, students will still get the gist of your piece and not miss something important by not reading the entire press release.

Another helpful addition to your press release is utilizing bulleted lists of information, which are short and offer easy-to-read bits of information for busy students. Bullet points will stand out on the page and catch the eye of those simply scanning your press release.

3. Include graphics and multimedia elements

Using appropriate graphics and multimedia elements increases the readability of your press release. Students don’t respond to text-heavy articles, but they do like photos, videos, charts/graphs, and infographics. Students read enough for their classes. Chunking your information into smaller bits broken up by multimedia elements will increase the chance that students read your press release.

Using these elements also increases the chance that someone will link to your content and adds value to your page for search engines.

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Switching to Boost Mobile Makes It Easy for College Students to Save

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With referral programs and recent initiatives to eliminate additional fees, Boost Mobile provides the best value, service and customer experience for students seeking affordable wireless plans

IRVINE, Calif. – Oct.19, 2017 – Recognizing the rising cost of college tuition, fees and living expenses today, Boost Mobile has introduced several initiatives aimed at keeping the cost of its wireless plans more affordable for college students.

Plans Now Include Taxes and Fees: Announced last month, taxes and fees are included in the total plan price of service for new and existing customers. Boost Mobile offers incredible value and flexible data options. The $50 Unlimited Gigs plan includes unlimited talk, text and optimized streaming videos, gaming and music with unlimited 4G LTE data for most everything else.* This move is another step toward Boost Mobile’s commitment to provide customers the best service and most affordable options, avoiding additional fees on wireless plans.

Great Deals on the Hottest Phones: Boost Mobile is offering free phones for students who make the switch.** Boost makes it easy – head into a local Boost Mobile store, switch to the $50 Unlimited Gigs plan, and choose from a diverse selection of free phones, including the Samsung Galaxy J3 Emerge, LG Tribute HD and Motorola moto e4. For students with phone loyalty who are not ready to give up their iPhone or Android, no worries. Bring your phone and get a free month of Unlimited Gigs on Boost Mobile.***

Your Friends Have Benefits: Now that students are back on campus with their friends, Boost Mobile is offering a referral program designed to reward its loyal brand ambassadors. Customers can earn a $25 account credit for each friend they refer, up to $500 per year. Start today by referring or registering as a referral.

In addition, through December 2017, Boost Mobile will select one customer to receive a new device every month just for bringing a Boost Buddy to the Boost Community. Participants must be active Boost customers, with the potential winner already being a Community Member in good standing (see full details).

About Boost Mobile
Established in 2002, Boost Mobile provides best-in-class value and connectivity to U.S. wireless consumers. An award-winning mobile carrier that operates on the highly reliable Sprint Nationwide 4G LTE Network, Boost Mobile offers customers the best unlimited plans with no annual service contacts. Learn more about Boost Mobile online on FacebookInstagramTwitter and YouTube.

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*The total sales price includes the charge for (1) services and (2) taxes and fees. Video streams at up to 480p+ resolution, music at up to 500kbps, streaming cloud gaming at up to 2Mbps. Data deprioritization applies during congestion.

**Free phone offer ends 10/31/17. Requires port-in & activation on $50 plan. Limited to select markets/retailers & models, while supplies last. Limit one (1) device per line. Coverage & offers not available everywhere & subject to change. Restrictions apply. See participating dealer for details.

***Offer valid 10/13/17 – 1/29/18. Avail. for new customers activating on $50 plan, in sel. markets activating in a Boost Mobile store or boostmobile.com. Select iPhone and Android models only. Former Sprint devices not eligible. Req. initial payment of $50 at time of activation. Credit will be applied to account immediately upon activation & payment of 1st month’s service. Customer responsible for any incremental/additional charges beyond basic monthly service. Customer responsible for next month’s payment for continued service. Not compatible with Family Plan offers or Boost Dealz.

Media Contact:
Danielle Babbington, Sprint
949-748-3418
Danielle.babbington@sprint.com

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Amazon Launches New Prime Student Monthly Offer for College Students Nationwide

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Students can now enjoy Prime for just $5.49 a month without an annual commitment

SEATTLE, Wash. – Oct. 10, 2017 — As classes are in full swing, Amazon is introducing a new monthly payment option for Prime Student. Available to all college students enrolled in four or two year colleges in the U.S., Prime Student is just $5.49 a month, which is 50% off Prime, after a six month trial. This flexible payment option offers all the benefits of Prime to students without an annual commitment. To sign up, students can visit www.amazon.com/joinstudent.

“Our new monthly payment option lets students enjoy the best of Amazon in a more flexible and simple way,” said Ellen Kinney, Director of Prime Student, Amazon. “Whether it’s getting their favorite products with free shipping or streaming thousands of popular movies and shows, Prime student members can experience all the benefits of Prime.”

Prime is designed to make your life better every single day. Nowhere else can customers go to get thousands of movies and TV series to instantly watch, stream music, receive discounts on a vast selection of products, and get fast, free shipping all in one place, and now students can enjoy Prime for only $5.49 a month. The benefits of Prime include:

• Fast, Free Shipping: Unlimited Free Two-Day shipping on over 50 million items ranging from college essentials such as textbooks and electronics to face paint for the big game and even your favorite Halloween costumes

• Even Faster, Free Shipping: Prime Free One-Day Shipping and Prime FREE Same-Day Delivery in more than 5,000 cities, Free Same-Day and Free One-Day pickup on millions of items at campus locations, as well as Prime Now in over 30 major cities

• Prime Video: Unlimited streaming on thousands of movies and TV shows including popular licensed content plus critically-acclaimed and award-winning Amazon Original Series and Movies from Amazon Studios like Transparent, The Grand Tour and Manchester By the Sea with Prime Video

• Twitch Prime: Discounts on most pre-release boxed games, free in-game loot, like exclusive characters, boosts, skins, and more, plus full games from indie developers. Members also receive a Twitch channel subscription every 30 days, as well as ad-free viewing, an expanded set of chat emotes and colors, and an exclusive chat badge

• Prime Music: Prime members receive ad-free access to more than two million songs and thousands of playlists and stations at no additional cost to their membership

• Prime Photos: Free unlimited photo storage within the Prime Photos App. Prime Student members can securely store their existing photo collections, automatically upload new photos taken and access them anytime, anywhere, at no cost.

• Prime Reading:  Unlimited access to a rotating selection of more than a thousand books, Audible narrations, magazines, comics, Kindle Singles, and more. With fiction, non-fiction, short works, and magazines right off of the newsstand, you’ll always find something interesting to read

• Deals and Exclusives: Early access to select Lightning Deals and other exclusive deals and offers available only to Prime Student members

To join, college students from four and two year colleges simply need to provide a valid .edu email address. Following a six-month trial, Prime Student is 50% off Prime – which is just $5.49 a month with no annual commitment. If college students want to save even more, they can choose to pay $49 a year for an annual Prime Student membership.

About Amazon Prime Student
Millions of members around the world enjoy the many benefits of Prime Student. Amazon Prime Student gives college students unlimited Free Two-Day Shipping on more than 50 million items. Students can sign up for a six-month trial of Amazon Prime Student to access these benefits, plus unlimited streaming of tens of thousands of movies and TV shows with Prime Video and free unlimited photo storage with Prime Photos. After that it’s just $49 a year or $5.49 a month — half the price of a regular Amazon Prime membership — and includes over a million songs with Prime Music and one free pre-released book a month with Kindle First.  To learn more, visit amazon.com/joinstudent.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

Media Contact:
Amazon-pr@amazon.com
www.amazon.com/pr

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Authenticity, Transparency, Impact: What College Students Want

Trying to get your message across to college students? Try incorporating the following three ideas behind what college students really want to see in your advertising.

1. Authenticity

College students are smart; they can tell when you are trying too hard or not hard enough to get their attention. Technology and especially social media make it hard to hide from millennials. As Matthew Tyson points out in his article on the Huffington Post, “millennials know you see their comments, messages, and photo posts” and they also “know you can see when you’re tagged, mentioned, or liked.”

Rather than ignore these updated modes of communication, start responding and engaging with students. Let students know you care and show who you are in your comments and posts. In addition, don’t try too hard when it comes to relating to the college student audience. You don’t have to be like millennials to offer them products and services that align with their needs, you just need to know how to be real with these students and treat them based on what they value.

2. Transparency

The best way to communicate to college students who you are and what you’re doing is to be as straightforward in your marketing as possible. Going for anything gimmicky could be perceived as phony or insincere by students who tend to distrust advertisements from the getgo. Students want to know what goes on behind closed doors. How was your product made? How will it benefit them? Why should they buy your product and why do they really need it?

According to Geoff Williams from Entrepreneur, “college students are often critical thinkers and wary about advertising.” Don’t get too caught up in creating grandiose advertisements with no information to back up your product.

3. Impact

Ads on TV, radio, and in magazines may be out when it comes to targeting this millennial group, as students now more commonly use online and streaming services instead of traditional media. But, something that might work for this audience is a focus on corporate values, according to an article in Adweek by Katie Richards. The article claimed students are more responsive to brands that give back to the community and which follow responsible business practices.

So, consider how your brand is making an impact and allow students to see this, whether that is on the environment, on a social issue, etc. You may just find that the best advertising for this demographic is simply showing you care about other causes.

Ready to make your mark on the college student world? Post your press release to UWire.com.

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Reminder Services Establishes Scholarship For Physical Therapy Students

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Application submissions will be accepted until October 31

Reminder Services, Inc., a provider of automated communications for the healthcare industry, today announced the launch of a new scholarship program for students pursuing an education in physical therapy.

For its inaugural year, the ReminderCall.com Physical Therapy Scholarship will award $1,000 scholarships to up to five physical therapy students who exhibit academic excellence and a strong sense of personal commitment to continuing their education.

“ReminderCall.com has been providing patient reminders to physical therapists since 1998. Over the years we’ve come to realize that the physical therapy field is often overlooked by scholarship grantors,” said Chantal Oicles, President. “We’re excited to help aspiring PTs fund their education. It’s our way of thanking the physical therapy community for welcoming us with open arms.”

To be eligible, an applicant must be a U.S. resident and a college sophomore, junior or senior or a graduate student enrolled in a physical therapy program at an accredited college for the 2017-18 academic year. He or she must also have a minimum cumulative GPA of 3.0.

Reminder Services has partnered with International Scholarship and Tuition Services, Inc. (ISTS), an independent scholarship management company, who will host the online application process, select recipients and disburse awards for the program.

The deadline to apply is October 31, 2017. Learn more at https://www.remindercall.com/physical-therapy-scholarship.

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About Reminder Services, Inc.
Reminder Services, Inc. is a Silicon-Valley based company that provides automated appointment reminders. The ReminderCall.com system lets therapists send appointment reminder calls, reminder text messages and reminder emails to patients. We work with an impressive list of Physical Therapy EHRs, EMRs, and scheduling software products. Therapists can customize everything, from voices and languages to delivery dates, times and frequencies. We help adhere to FCC, TCPA, CANSPAM, HIPAA and CASL guidelines.

Media Contact
Carissa Reeves
(615) 777-3735
creeves@applyISTS.com

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PASSWORD PREREQUISITES: DASHLANE PROMOTES CYBERSECURITY FOR STUDENTS

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The country is heading back to school and for college students, Cybersecurity 101 is in session. Dashlane, the leading password manager, is educating college students on the importance of protecting their digital identities and today announced a free, one-year subscription for its award-winning Premium service to all U.S.-based students and professors with a valid .edu email address. All current and incoming students can visit Dashlane.com/students to sign up and ensure that their passwords, credit cards, and identities stay safe and protected online, whether on or off campus.

Have Students Studied Passwords?

It’s not just our favorite celebrities or websites that get hacked. Students and their educational institutions are uniquely vulnerable to cyberattacks and protecting passwords is the first line of defense. Furthermore, students may be prone to risky behaviors like oversharing on social media, password reuse, or sharing passwords between friends. Dashlane recently reached out to students from leading American universities, (including Brown, Colgate, Georgetown, Harvard, The University of Southern California, and the University of North Carolina at Chapel Hill, among others) to learn more about their online habits and security, and found that:

• Freshman 50: Almost half (48%) of students contacted are aware that they have already been hacked or compromised at some point. These are some of the top university students who grew up with technology, but are still left vulnerable without the right tools and information.
o What’s more, most students said they have more than three devices, making it even more imperative that they be able to log in and gain access to accounts securely across each of them.
• Campus Crawl…ing with Passwords: A separate Harris Poll commissioned by Dashlane found that younger Americans are consistently more trusting/trusted with sharing email and streaming service passwords – 64% of millennials (aged 18-34) admit to sharing or receiving passwords (vs. 37% of those 35+).
• GPA (Good Password Actions):
o Students seem to know better than to save passwords in their browsers – only 35% of those polled said they do it most of the time.
o They also know password length matters – nearly 75% go above and beyond traditional requirements and use more than 9 characters, and a lot actually go 13+ characters.
• Senioritis: Dashlane research shows that the average American has 150 accounts – all of which require strong, unique passwords. Unfortunately, students are reusing passwords like crazy: at least 73% of respondents said they do not have unique passwords for every account.

“Our hope is that everyone uses a password manager, especially students at this time of year as they settle into school physically and digitally, since young people as a demographic have more online accounts to keep track of than ever before,” said Emmanuel Schalit, CEO of Dashlane. “We hope that this promotion not only teaches students how they can safely manage their online lives, but also help them save money to spend on necessities, like ramen and books.”

Crash-Course: Dashlane Cybersecurity 101

• Be cautious when using public Wi-Fi networks and devices. When using the computers in the library or connecting to public Wifi at a coffee shop, avoid logging in to sensitive online accounts, like an online banking account and your social media accounts.
• Look out for “phishy” activity. If you get an email, direct message, or a text message with a link or attachment from a person or service you don’t know, delete it. If you know the sender, verify that message is legitimate before clicking a link or downloading an attachment.
• Try not to overshare on social media. Be careful not to share posts that could reveal personally identifiable information like your street address, where you work, or any information commonly used as an account verification question. If you’re headed out of town for a weekend getaway or fall break, share posts about your trip after you return, rather than while you are away.
• Protect your online accounts and digital identity. Password reuse is a leading cause of account takeovers, so use unique passwords for each account . It’s tempting to use your dog’s name for every password, but it makes you very vulnerable to cyber criminals.

To learn more visit http://www.dashlane.com/students.

About Dashlane
Dashlane makes identity and checkouts simple with its password manager and secure digital wallet app. Dashlane allows its users to securely manage passwords, credit cards, IDs, and other important information via advanced encryption and local storage.

Dashlane has helped over 7.5 million consumers in 150 countries¬ manage and secure their digital identity. Dashlane Business, a product designed to protect company passwords, is trusted by 6,000+ companies to create, enforce, and track effective access management. Dashlane features the only patented security architecture in the industry.

The app is available on PC, Mac, Android, and iOS, and has won critical acclaim from top publications, including: The New York Times, The Wall Street Journal, and USA Today.

Media Contact
Erin Fisher
erin@dottedlinecomm.com
856-422-0446

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