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College Press Releases: Why to Focus on the Parents

When marketing to college students, obviously you need to grab their attention, but there is another group you should pay attention to also: their parents.

Here are some things to think about when writing press releases to include for targeting college student parents.

Parents of college students are often the money source

College students enjoy spending money and buying products or using services to make their lives easier. While different generations of students are attracted to various types of advertising and respond in unique ways, it’s important to remember one thing. Yes, students are always searching for the next best thing to buy, but here’s the issue: college students don’t usually have money.

Many college students are unable to balance both work and school, and thus the image of the poor college student eating ramen noodles comes to mind. When students do not have the cash to get what they want, they turn to other methods to get the money, and one of the most common sources to check is their parents. Focusing on the parents — the money holders — then, might result in more business!

Parents can still influence their students

Though college students tend to move out of their parents’ home when they go off to college, they are still tied to their home and to their parents. Maybe their parents are still paying for everything, or the students are just close to their parents. Students still have questions and often turn to their parents for advice and help on solving problems.

Thus, parents still influence their college-going children, and if you add some information into your press release that somehow speaks to the parents, they are more likely to tell their children about it and to encourage them to use the product/service. Write your release in a way that focuses on things like college student safety, benefits of using the product/service, and aspects of your release that are free. Though parents are more likely to spend money for their children, no one can pass up free stuff!

Maybe it’s time to switch up your marketing strategy to focus on college parents. Try some of these tips and post your press release to



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What’s Your Winning Routine?

The past two years have been a whirlwind for Laurie Hernandez, who spent last summer in Rio de Janeiro winning gold and silver medals with the U.S. “Final Five” Olympic Gymnastics team. While she’s not competing on the world stage this year, life hasn’t slowed down for the 17-year old self-professed “dancing machine.” Whether on the balance beam, studying for an exam or researching colleges, having a winning routine gives her that extra edge.

“Since the Olympics, life has been super amazing and crazy busy,” said Hernandez, who is a paid spokesperson for Alcon DAILIES® contact lenses. “I’m so proud of what I’ve achieved outside of the gym – from winning ‘Dancing with the Stars’ to writing my first book, ‘I Got This.’ No matter the task, bringing home the gold takes preparation and focus. And these days, I approach my training schedule with the same outlook as I do my school work and many other projects so I can become the kind of athlete, student and role model I want to be in the future.”

Whether you’re looking to win on the intramural field or in the classroom this Fall, here’s a glimpse into Laurie’s everyday routine that gives her an invisible edge to perform at her best:

●  You Snooze, You Win: Getting the right amount and quality of sleep is very important. Since she rarely sleeps eight hours, Laurie makes every hour of sleep count. That includes the right bedding, shutting off her smartphone and, sometimes, sleeping with soothing music or nature sounds. Good sleep improves memory and retention – from her floor exercise moves to challenging math concepts.
●  Vision for Success: Laurie is always looking for little things that give her a big advantage. That’s why she wears Alcon DAILIES® AquaComfort Plus® contact lenses to see, look and feel her best. The daily disposable lenses are not only comfortable, but they are convenient because they don’t require cleaning or disinfecting. The lenses allow Laurie to see clearly when training in the gym and when looking at her digital device. She can group text for hours with her Olympic teammates.
●  Pump It Up: Music is as important as sleep and clear eyesight to Laurie. It gets her through the ups and downs of training and just the everyday challenges of being a teenager. She fills her playlist with favorites and plays them according to her mood, the day’s schedule and what she wants to achieve. If music is your thing, find ways to incorporate it into your day to help give you a boost.
●  Crank up the Creativity: Although she’s an athlete and a student, Laurie loves to let her artistic juices flow. Sometimes she takes a break from her rigorous training and school schedule by channeling her creativity through painting, binge watching movies, making #AskLaurie Web videos or posting cool photos to social media. This gives her a boost of energy so she can re-focus on her work.
●  Dancing Like a Star: If Laurie wasn’t a gymnast, she’d be a professional dancer. And she always finds time – no matter the place – to bust a move. Dancing helps keep her centered and is a way to stay in shape between training sessions. You don’t have to be a trophy-winning dancer like Laurie to move to the beat – in your dorm room or in the library, dancing can clear your mind and bring things into focus.

This is what makes up Laurie’s success story – on and off the balance beam. So, what’s your winning routine? Visit to learn how comfortable, clear eyesight can give you that invisible edge.

Ask your eye care professional for complete wear, care and safety information. Rx only.




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3 Ways to Create Compelling College Press Releases

Crafting compelling press releases is important for increasing your content’s visibility among college students and to make your products and services stand out to this specific audience.

Here are three ways to get started on creating the best college press releases.

1. Pick the perfect title

Keep in mind what college students want and need, and focus on these needs in your press release titles. On the most basic level, students focus on food, money, grades, and a social life. Using a title that includes keywords from these categories will increase the chances that students will be interested in your press release.

Use a short title that quickly tells students how you can meet their needs. If you are offering something to students for free, highlight this in your title; students love freebies! Incorporate numbers and questions in your title to make your release click-worthy.

2. Quickly get to the point

Students tend to read through news items quickly, as they are used to scrolling through large amounts of information in short amounts of time via social media. Summarize your main points in your press release right away in case students simply scan the first paragraph of your release and move on. This way, students will still get the gist of your piece and not miss something important by not reading the entire press release.

Another helpful addition to your press release is utilizing bulleted lists of information, which are short and offer easy-to-read bits of information for busy students. Bullet points will stand out on the page and catch the eye of those simply scanning your press release.

3. Include graphics and multimedia elements

Using appropriate graphics and multimedia elements increases the readability of your press release. Students don’t respond to text-heavy articles, but they do like photos, videos, charts/graphs, and infographics. Students read enough for their classes. Chunking your information into smaller bits broken up by multimedia elements will increase the chance that students read your press release.

Using these elements also increases the chance that someone will link to your content and adds value to your page for search engines.

Press release


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Switching to Boost Mobile Makes It Easy for College Students to Save


With referral programs and recent initiatives to eliminate additional fees, Boost Mobile provides the best value, service and customer experience for students seeking affordable wireless plans

IRVINE, Calif. – Oct.19, 2017 – Recognizing the rising cost of college tuition, fees and living expenses today, Boost Mobile has introduced several initiatives aimed at keeping the cost of its wireless plans more affordable for college students.

Plans Now Include Taxes and Fees: Announced last month, taxes and fees are included in the total plan price of service for new and existing customers. Boost Mobile offers incredible value and flexible data options. The $50 Unlimited Gigs plan includes unlimited talk, text and optimized streaming videos, gaming and music with unlimited 4G LTE data for most everything else.* This move is another step toward Boost Mobile’s commitment to provide customers the best service and most affordable options, avoiding additional fees on wireless plans.

Great Deals on the Hottest Phones: Boost Mobile is offering free phones for students who make the switch.** Boost makes it easy – head into a local Boost Mobile store, switch to the $50 Unlimited Gigs plan, and choose from a diverse selection of free phones, including the Samsung Galaxy J3 Emerge, LG Tribute HD and Motorola moto e4. For students with phone loyalty who are not ready to give up their iPhone or Android, no worries. Bring your phone and get a free month of Unlimited Gigs on Boost Mobile.***

Your Friends Have Benefits: Now that students are back on campus with their friends, Boost Mobile is offering a referral program designed to reward its loyal brand ambassadors. Customers can earn a $25 account credit for each friend they refer, up to $500 per year. Start today by referring or registering as a referral.

In addition, through December 2017, Boost Mobile will select one customer to receive a new device every month just for bringing a Boost Buddy to the Boost Community. Participants must be active Boost customers, with the potential winner already being a Community Member in good standing (see full details).

About Boost Mobile
Established in 2002, Boost Mobile provides best-in-class value and connectivity to U.S. wireless consumers. An award-winning mobile carrier that operates on the highly reliable Sprint Nationwide 4G LTE Network, Boost Mobile offers customers the best unlimited plans with no annual service contacts. Learn more about Boost Mobile online on FacebookInstagramTwitter and YouTube.

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*The total sales price includes the charge for (1) services and (2) taxes and fees. Video streams at up to 480p+ resolution, music at up to 500kbps, streaming cloud gaming at up to 2Mbps. Data deprioritization applies during congestion.

**Free phone offer ends 10/31/17. Requires port-in & activation on $50 plan. Limited to select markets/retailers & models, while supplies last. Limit one (1) device per line. Coverage & offers not available everywhere & subject to change. Restrictions apply. See participating dealer for details.

***Offer valid 10/13/17 – 1/29/18. Avail. for new customers activating on $50 plan, in sel. markets activating in a Boost Mobile store or Select iPhone and Android models only. Former Sprint devices not eligible. Req. initial payment of $50 at time of activation. Credit will be applied to account immediately upon activation & payment of 1st month’s service. Customer responsible for any incremental/additional charges beyond basic monthly service. Customer responsible for next month’s payment for continued service. Not compatible with Family Plan offers or Boost Dealz.

Media Contact:
Danielle Babbington, Sprint

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Amazon Launches New Prime Student Monthly Offer for College Students Nationwide


Students can now enjoy Prime for just $5.49 a month without an annual commitment

SEATTLE, Wash. – Oct. 10, 2017 — As classes are in full swing, Amazon is introducing a new monthly payment option for Prime Student. Available to all college students enrolled in four or two year colleges in the U.S., Prime Student is just $5.49 a month, which is 50% off Prime, after a six month trial. This flexible payment option offers all the benefits of Prime to students without an annual commitment. To sign up, students can visit

“Our new monthly payment option lets students enjoy the best of Amazon in a more flexible and simple way,” said Ellen Kinney, Director of Prime Student, Amazon. “Whether it’s getting their favorite products with free shipping or streaming thousands of popular movies and shows, Prime student members can experience all the benefits of Prime.”

Prime is designed to make your life better every single day. Nowhere else can customers go to get thousands of movies and TV series to instantly watch, stream music, receive discounts on a vast selection of products, and get fast, free shipping all in one place, and now students can enjoy Prime for only $5.49 a month. The benefits of Prime include:

• Fast, Free Shipping: Unlimited Free Two-Day shipping on over 50 million items ranging from college essentials such as textbooks and electronics to face paint for the big game and even your favorite Halloween costumes

• Even Faster, Free Shipping: Prime Free One-Day Shipping and Prime FREE Same-Day Delivery in more than 5,000 cities, Free Same-Day and Free One-Day pickup on millions of items at campus locations, as well as Prime Now in over 30 major cities

• Prime Video: Unlimited streaming on thousands of movies and TV shows including popular licensed content plus critically-acclaimed and award-winning Amazon Original Series and Movies from Amazon Studios like Transparent, The Grand Tour and Manchester By the Sea with Prime Video

• Twitch Prime: Discounts on most pre-release boxed games, free in-game loot, like exclusive characters, boosts, skins, and more, plus full games from indie developers. Members also receive a Twitch channel subscription every 30 days, as well as ad-free viewing, an expanded set of chat emotes and colors, and an exclusive chat badge

• Prime Music: Prime members receive ad-free access to more than two million songs and thousands of playlists and stations at no additional cost to their membership

• Prime Photos: Free unlimited photo storage within the Prime Photos App. Prime Student members can securely store their existing photo collections, automatically upload new photos taken and access them anytime, anywhere, at no cost.

• Prime Reading:  Unlimited access to a rotating selection of more than a thousand books, Audible narrations, magazines, comics, Kindle Singles, and more. With fiction, non-fiction, short works, and magazines right off of the newsstand, you’ll always find something interesting to read

• Deals and Exclusives: Early access to select Lightning Deals and other exclusive deals and offers available only to Prime Student members

To join, college students from four and two year colleges simply need to provide a valid .edu email address. Following a six-month trial, Prime Student is 50% off Prime – which is just $5.49 a month with no annual commitment. If college students want to save even more, they can choose to pay $49 a year for an annual Prime Student membership.

About Amazon Prime Student
Millions of members around the world enjoy the many benefits of Prime Student. Amazon Prime Student gives college students unlimited Free Two-Day Shipping on more than 50 million items. Students can sign up for a six-month trial of Amazon Prime Student to access these benefits, plus unlimited streaming of tens of thousands of movies and TV shows with Prime Video and free unlimited photo storage with Prime Photos. After that it’s just $49 a year or $5.49 a month — half the price of a regular Amazon Prime membership — and includes over a million songs with Prime Music and one free pre-released book a month with Kindle First.  To learn more, visit

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit and follow @AmazonNews.

Media Contact:

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Authenticity, Transparency, Impact: What College Students Want

Trying to get your message across to college students? Try incorporating the following three ideas behind what college students really want to see in your advertising.

1. Authenticity

College students are smart; they can tell when you are trying too hard or not hard enough to get their attention. Technology and especially social media make it hard to hide from millennials. As Matthew Tyson points out in his article on the Huffington Post, “millennials know you see their comments, messages, and photo posts” and they also “know you can see when you’re tagged, mentioned, or liked.”

Rather than ignore these updated modes of communication, start responding and engaging with students. Let students know you care and show who you are in your comments and posts. In addition, don’t try too hard when it comes to relating to the college student audience. You don’t have to be like millennials to offer them products and services that align with their needs, you just need to know how to be real with these students and treat them based on what they value.

2. Transparency

The best way to communicate to college students who you are and what you’re doing is to be as straightforward in your marketing as possible. Going for anything gimmicky could be perceived as phony or insincere by students who tend to distrust advertisements from the getgo. Students want to know what goes on behind closed doors. How was your product made? How will it benefit them? Why should they buy your product and why do they really need it?

According to Geoff Williams from Entrepreneur, “college students are often critical thinkers and wary about advertising.” Don’t get too caught up in creating grandiose advertisements with no information to back up your product.

3. Impact

Ads on TV, radio, and in magazines may be out when it comes to targeting this millennial group, as students now more commonly use online and streaming services instead of traditional media. But, something that might work for this audience is a focus on corporate values, according to an article in Adweek by Katie Richards. The article claimed students are more responsive to brands that give back to the community and which follow responsible business practices.

So, consider how your brand is making an impact and allow students to see this, whether that is on the environment, on a social issue, etc. You may just find that the best advertising for this demographic is simply showing you care about other causes.

Ready to make your mark on the college student world? Post your press release to



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Reminder Services Establishes Scholarship For Physical Therapy Students

Remindercom Logo

Application submissions will be accepted until October 31

Reminder Services, Inc., a provider of automated communications for the healthcare industry, today announced the launch of a new scholarship program for students pursuing an education in physical therapy.

For its inaugural year, the Physical Therapy Scholarship will award $1,000 scholarships to up to five physical therapy students who exhibit academic excellence and a strong sense of personal commitment to continuing their education.

“ has been providing patient reminders to physical therapists since 1998. Over the years we’ve come to realize that the physical therapy field is often overlooked by scholarship grantors,” said Chantal Oicles, President. “We’re excited to help aspiring PTs fund their education. It’s our way of thanking the physical therapy community for welcoming us with open arms.”

To be eligible, an applicant must be a U.S. resident and a college sophomore, junior or senior or a graduate student enrolled in a physical therapy program at an accredited college for the 2017-18 academic year. He or she must also have a minimum cumulative GPA of 3.0.

Reminder Services has partnered with International Scholarship and Tuition Services, Inc. (ISTS), an independent scholarship management company, who will host the online application process, select recipients and disburse awards for the program.

The deadline to apply is October 31, 2017. Learn more at


About Reminder Services, Inc.
Reminder Services, Inc. is a Silicon-Valley based company that provides automated appointment reminders. The system lets therapists send appointment reminder calls, reminder text messages and reminder emails to patients. We work with an impressive list of Physical Therapy EHRs, EMRs, and scheduling software products. Therapists can customize everything, from voices and languages to delivery dates, times and frequencies. We help adhere to FCC, TCPA, CANSPAM, HIPAA and CASL guidelines.

Media Contact
Carissa Reeves
(615) 777-3735

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The country is heading back to school and for college students, Cybersecurity 101 is in session. Dashlane, the leading password manager, is educating college students on the importance of protecting their digital identities and today announced a free, one-year subscription for its award-winning Premium service to all U.S.-based students and professors with a valid .edu email address. All current and incoming students can visit to sign up and ensure that their passwords, credit cards, and identities stay safe and protected online, whether on or off campus.

Have Students Studied Passwords?

It’s not just our favorite celebrities or websites that get hacked. Students and their educational institutions are uniquely vulnerable to cyberattacks and protecting passwords is the first line of defense. Furthermore, students may be prone to risky behaviors like oversharing on social media, password reuse, or sharing passwords between friends. Dashlane recently reached out to students from leading American universities, (including Brown, Colgate, Georgetown, Harvard, The University of Southern California, and the University of North Carolina at Chapel Hill, among others) to learn more about their online habits and security, and found that:

• Freshman 50: Almost half (48%) of students contacted are aware that they have already been hacked or compromised at some point. These are some of the top university students who grew up with technology, but are still left vulnerable without the right tools and information.
o What’s more, most students said they have more than three devices, making it even more imperative that they be able to log in and gain access to accounts securely across each of them.
• Campus Crawl…ing with Passwords: A separate Harris Poll commissioned by Dashlane found that younger Americans are consistently more trusting/trusted with sharing email and streaming service passwords – 64% of millennials (aged 18-34) admit to sharing or receiving passwords (vs. 37% of those 35+).
• GPA (Good Password Actions):
o Students seem to know better than to save passwords in their browsers – only 35% of those polled said they do it most of the time.
o They also know password length matters – nearly 75% go above and beyond traditional requirements and use more than 9 characters, and a lot actually go 13+ characters.
• Senioritis: Dashlane research shows that the average American has 150 accounts – all of which require strong, unique passwords. Unfortunately, students are reusing passwords like crazy: at least 73% of respondents said they do not have unique passwords for every account.

“Our hope is that everyone uses a password manager, especially students at this time of year as they settle into school physically and digitally, since young people as a demographic have more online accounts to keep track of than ever before,” said Emmanuel Schalit, CEO of Dashlane. “We hope that this promotion not only teaches students how they can safely manage their online lives, but also help them save money to spend on necessities, like ramen and books.”

Crash-Course: Dashlane Cybersecurity 101

• Be cautious when using public Wi-Fi networks and devices. When using the computers in the library or connecting to public Wifi at a coffee shop, avoid logging in to sensitive online accounts, like an online banking account and your social media accounts.
• Look out for “phishy” activity. If you get an email, direct message, or a text message with a link or attachment from a person or service you don’t know, delete it. If you know the sender, verify that message is legitimate before clicking a link or downloading an attachment.
• Try not to overshare on social media. Be careful not to share posts that could reveal personally identifiable information like your street address, where you work, or any information commonly used as an account verification question. If you’re headed out of town for a weekend getaway or fall break, share posts about your trip after you return, rather than while you are away.
• Protect your online accounts and digital identity. Password reuse is a leading cause of account takeovers, so use unique passwords for each account . It’s tempting to use your dog’s name for every password, but it makes you very vulnerable to cyber criminals.

To learn more visit

About Dashlane
Dashlane makes identity and checkouts simple with its password manager and secure digital wallet app. Dashlane allows its users to securely manage passwords, credit cards, IDs, and other important information via advanced encryption and local storage.

Dashlane has helped over 7.5 million consumers in 150 countries¬ manage and secure their digital identity. Dashlane Business, a product designed to protect company passwords, is trusted by 6,000+ companies to create, enforce, and track effective access management. Dashlane features the only patented security architecture in the industry.

The app is available on PC, Mac, Android, and iOS, and has won critical acclaim from top publications, including: The New York Times, The Wall Street Journal, and USA Today.

Media Contact
Erin Fisher

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4 Ways to Turn a College Campus Into a Company Advertisement

One of the best ways to reach college students is to meet them where they are: on campus. There are many ways to turn your target colleges and universities into one huge advertisement for your company — below are four of them!

1. Sidewalk chalk/flyers

Add some color to campus with sidewalk chalk and flyers. Create vibrant, interesting flyers advertising your company and your product and/or services to catch students’ attention as they pass by campus bulletin boards on the way to class. Or, consider grabbing some sidewalk chalk and take to the main areas of campus to draw up some clever ground advertisements. Students will walk over these artistic ads on their way to class and look up your company out of curiosity. Consider adding your social media handles to your chalk creation.

Make sure to get permission from the proper campus authorities before chalking or flyering! This is also a fun task for your company interns, especially if you hope to advertise on their campus! They know all the best spots on campus and can better ensure the flyers and chalkings are seen.

2. Sponsor student events

College students love to attend off-campus events, but a large majority of students may not have cars on campus or may have classes they cannot miss. So, consider meeting students where they are and sponsor some on-campus student events over a few hours or for the entire day; this allows students to attend your event in between their classes and to stop by to see what’s going on on their way to or from work or school.

Consider playing music and setting up some games. Also, offer students free or discounted food and drinks, coupons, and possible samples of your products. Teaming up with a food truck or other companies can make your event larger and attract more attention. Make sure to advertise the event on social media and work with the college campus to get the word out.

3. Give out freebies

Instead of hosting your own on-campus event, attend some annual campus events such as beginning-of-the-semester involvement fairs or other similar events. Set up your own table and use word of mouth to advertise your business. Bring along some freebies to pass out during the event. This way, when students use or wear your products around campus, you gain free advertising!

Some freebies to consider are t-shirts, coffee mugs, pens, flash drives, tote bags, notebooks, stickers, and more. Any type of product you can put your name and logo on is fair game. Remember to bring along some vibrant signs or free food/candy to pass out to attract students to your table.

4. Campus media ads

It never hurts to go the traditional route when trying to turn a college campus into one huge advertisement. Hit up campus media and place ads in college newspapers (in print and online), in campus magazines, and on campus TV stations. Perhaps you could get a spot during a student radio show or at a sporting event. Anytime you can get your name in front of students puts you on the radar of your target audience.

Here’s another way to get your name in front of students: virtually! Post your press release to



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iFlipd and GoFundMe Make Paying for Textbooks Easier for College Students


Students can ease costs by starting a GoFundMe that will go directly toward their iFlipd on-demand textbook rental account

PORTLAND, OR. | AUG. 15, 2017: iFlipd, the only pay-as-you-go weekly textbook rental provider, announced a new partnership with GoFundMe, the world’s largest social fundraising platform, so college students can raise money from family, friends, and community organizations to help pay for their textbooks needs. All of the contributions raised go straight to the cost of the textbooks, so their supporters know their money is well spent.

“Paying for college is hard enough and many students can use some help. Our pay-as-you-go textbook solution provides a flexible experience at an affordable price,” said Kati Radziwon, iFlipd CEO and founder. “GoFundMe is the number one fundraiser for textbook costs to date and our partnership with them extends our simple and flexible payment process to a wider and needed audience.”

“With college tuition on the rise, it’s more important than ever to help support students pursuing their higher education,” said Rob Solomon, GoFundMe CEO. “Many students have a network of family and friends who are ready to help them out with expenses like textbooks. With this new partnership with iFlipd, we’re excited to make it easier and faster for college students to get the financial support they need.”

How can students start to raise money?
The process is simple for students to get started:

1. Create a free iFlipd account
2. Set up their GoFundMe account
3. Share their story, invite family & friends to help fund their textbooks
4. Apply the funds directly through iFlipd to rent and pay for textbooks

Why iFlipd?
As the only pay-as-you-go weekly textbook rental provider, iFlipd allows students to pay for only the time they need through weekly rentals. Students instantly have access to the books they need in print and eBook format. Students can return them any time they like while earning reward points each time.

About GoFundMe
Launched in 2010, GoFundMe is the world’s largest social fundraising platform, with over $4 billion raised so far. With a community of more than 40 million donors, GoFundMe is changing the way the world gives. Find us on TwitterFacebook, and Instagram.

About iFlipd
iFlipd is the first textbook pay-as-you-go rental platform that allows students to pay for only the weeks they really need textbooks. Through this payment model students are empowered to break up the traditional cost of textbooks. For more information please visit:

Media Contact:
Keith Bristol, iFlipd

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