To be effective in communicating with a millennial consumer base, you need to be utilizing specific resources that will allow you to more readily be in contact with that demographic and appeal to them. Here are four resources you should be using when targeting millennials in your digital marketing strategies.
1. Blogging. Having a blog section on your website and keeping it fresh with new content is a great way to get your name and brand out there. Even just publishing a new blog post once a month can bring in new customers and draw traffic and attention to your company’s website. Additionally, if you implement some SEO practices, your content may end up ranked highly in a web search that leads users to your products and business. Aim to have more evergreen content on your blog so the bulk of your content doesn’t become dated — but a blog is a great place to post your press releases and news, too.
2. Press Releases. Press releases are some of the easiest and most cost-effective ways to quickly relay news to a large audience. Utilizing the idea of press releases can help you get news out in a timely manner and offer another means of getting your company’s name into the public’s minds. Further, your press release may be picked up by other websites or media and written about more expansively, which will only help you more broadly appeal to a millennial demographic and push your brand.
3. Social Media. When used correctly and productively, social media channels are great outlets to publicize your company and interact with existing and potential customers. Don’t just post your own content or push your products on your social media; share other interesting news, develop a voice, and be publicly present and available. That being said, you can post new blog articles on your social media to direct traffic to your blog and website at large. No matter your business, your company should have Facebook and LinkedIn pages and Twitter and Instagram accounts that you post on at least once a week to keep it active.
4. Email Marketing. Though no one, and especially not millennials, wants to be bombarded with emails or seemingly spammed by a company, email marketing can be useful when attempting to communicate with a millennial audience. Make sure you are sending an appropriate number of emails a week and that they have catchy headlines and interesting information within them to optimize your open and click rates and truly engage your recipients.
Of course, when utilizing these different resources, it’s important to keep in mind that many millennials will be reading your blog, interacting with your company on social media, and opening your emails on their phones. All your digital marketing strategies should be mobile-friendly so it’s easy for millennials to read and engage with your business from any piece of technology they may use. Keep these four resources in mind when considering how to communicate with a millennial demographic and you’ll be set!
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