Tag Archive | "millennials"

3 Millennial Mobile Marketing Tips


With millennial and college-age consumers, it’s all about the mobile experience and making sure you’re reaching them where and how they are most often. That’s why thinking about how your marketing efforts come across on mobile devices is so crucial — and here are some things to keep in mind to make sure you and your business are mobile-ready.

1. Is your website mobile-friendly? You don’t want to limit what will show up on phones as many of your potential millennial consumers or return customers will be engaging with your organization on their smartphones. Everything that shows up on your web when you look at it on a computer should be available and accessible through a mobile device as well. That being said, you don’t want your site to take a long time to load so it’s worth investing some time and resources into establishing faster mobile loading times. From browsing to actually buying, you need to ensure your website users can easily navigate and shop on your site from their phones or you may lose business. Additionally, having content that’s interesting, catches the eye, and sized correctly for any mobile screen will go a long way.

2. Are you on social media? Your company needs to have the works: Facebook, Twitter, Instagram, LinkedIn — even Pinterest, Reddit, and YouTube may be beneficial depending on your industry. Social media makes up a huge part of what millennials do or look at on their phones — so posting consistently, interacting with followers, and optimizing your profiles and pages will help you reach your target demographic, no matter what device they may be using. A great way to gain more followers and likes to your social media accounts is to advertise that your company offers discounts or promotional codes to those connected with your organization on social media. Millennials love to get a deal and will be more likely to engage with your business if they may get some sort of coupon or freebie out of it!

3. Are you blatantly advertising or trying to sell something? If so, you may want to change up your methods. With the overwhelming majority of Gen Y-ers owning smartphones, and growing up with them, they are less likely to trust traditional advertising and will respond better to collaborative efforts, native advertising, or more covert brand and product placements. Consider using User-Generated Content (UGC) in marketing campaigns, partnering with an influencer, or sponsorship of something in line with your business that will allow you to get your company name out there in a more discrete and less salesman-like way.

Use these three tips to better your mobile marketing efforts to millennials — while you may not see radical changes or increases in your engagement or sales right away, they will definitely improve your company’s standing with that key demo in the long-term.

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How To Connect With Millennials, Not Just Market To Them


Marketing to millennials, as we well know by now, is difficult — so a new and different approach to your marketing strategy may be necessary. Rather than approaching and thinking about your efforts as “marketing” to them, consider thinking about it instead as “connecting” and “communicating” with them. Below are some tips on how to do so!

Don’t Sell Yourself. Being blatant about trying to sell a product or service to millennials and Gen Z is not going to help you. These demographics don’t want to be pitched anything — so you’ll have better luck opening the lines of communication with them and focusing on real interactions and connections and making sure what your company does and stands for is obvious on all channels.

Relax & Go Informal. Younger generations respond more to humor and authenticity. Show your company’s human side and don’t be all “corporate” when connecting to your target demographic. Consider ditching some of the more traditional forms of marketing and branching out into newer, more intimate ways of communicating.

Don’t Go Overboard. While you want to connect with millennials the way they want to be communicated with, you don’t want to take this idea too far. Excessive use of emojis, slang vocabulary, etc., can make it seem like you’re trying too hard and doesn’t actually reflect well on your company. You need to figure out the perfect balance of being on their level while maintaining your professional vibe — to do this, consider inviting feedback from your consumer base!

Give, Give, Give. This tip is two-fold. Firstly, millennials want to be inspired and feel like they are doing good and supporting good causes. If your company gives to charity or otherwise contributes to society, communicate that as it will go a long way! Secondly, millennials love to feel they are getting a good deal. Offering discounts, coupons, promo codes, or other rewards will definitely entice millennials to your brand.

Watch and Learn. There are other companies out there who are doing a phenomenal job appealing to younger generations and connecting with them. Target, Amazon, and Apple are just some of the top companies that millennials love, interact with, and buy. Look at how they are communicating with younger consumers and strive to emulate their strategies.

These are just some methods you can adopt in your marketing strategies to better reach a millennial audience — just focus on authentic connections and you should see your efforts increase in success!

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5 Facebook Marketing Tips to Know


While other social media sites are popular today, Facebook is still a key site to utilize when it comes to marketing to millennials. So how can you be sure you are maximizing the reach your Facebook marketing has? Read these tips and implement them into your Facebook marketing strategy!

Post with Purpose. Don’t just post for the sake of keeping your feed or page updated with fresh content. Every post you make is a reflection of your business and brand and should be made with that in mind. Be aware of how you are communicating with your target demographic and consider boosting posts if needed to expand your reach. Facebook Insights can help you figure out when and what you should be posting to make the most of your marketing efforts on the site.

Create a Calendar. Part of posting with purpose means planning ahead — and an easy way to stay on top of that is by creating a content calendar to track your posts and marketing campaigns. Websites like Buffer or Hootsuite can be wonderful tools if you are trying to schedule posts on multiple social media sites and allow you to conveniently track all your marketing in one place. However, you’ll still need to monitor your posts and make sure you are engaging with your audience, something not always as easily done when you’re not on Facebook itself.

Update Your Facebook Story. With the recent introduction of Stories to Facebook, a new method of interacting with your audience and keeping them up to date on your business has emerged. Facebook Stories has made posting more casual, as what is posted there doesn’t necessarily have to be as on-brand or company-specific as regular posts. Instead, interesting links, funny memes, cool photos, etc., can be posted to your Story and keep your target demographic engaged, possibly leading to more clicks and views of your company’s profile or page.

Boost Some Posts. Boosted posts allow you to expand the audience of your posts and target a specific demographic at a small cost. All you have to do to boost a post is set your target audience and your budget — and you’ll see a good number more clicks and overall increase your business and brand’s visibility on Facebook. For larger campaigns, you’ll want to go through Facebook Ads Manager and put a bit more thought into your campaign and strategy.

Optimize Your Page. Make sure your Facebook business page is well organized, updated, and easy to navigate and find information. You want millennials to have an effortless and enjoyable experience on your page, which will encourage them to come back and utilize your Facebook profile to interact with your company. For inspiration, look at other business pages on Facebook and see how they organize their pages — then pick and choose your favorite features to roll out on your own organization’s page.

Facebook marketing can be a great way to reach and interact with your millennial audience — so follow these tips for success in your marketing efforts on Facebook!

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4 Resources to Use When Dealing with a Millennial Demographic


To be effective in communicating with a millennial consumer base, you need to be utilizing specific resources that will allow you to more readily be in contact with that demographic and appeal to them. Here are four resources you should be using when targeting millennials in your digital marketing strategies.

1. Blogging. Having a blog section on your website and keeping it fresh with new content is a great way to get your name and brand out there. Even just publishing a new blog post once a month can bring in new customers and draw traffic and attention to your company’s website. Additionally, if you implement some SEO practices, your content may end up ranked highly in a web search that leads users to your products and business. Aim to have more evergreen content on your blog so the bulk of your content doesn’t become dated — but a blog is a great place to post your press releases and news, too.

2. Press Releases. Press releases are some of the easiest and most cost-effective ways to quickly relay news to a large audience. Utilizing the idea of press releases can help you get news out in a timely manner and offer another means of getting your company’s name into the public’s minds. Further, your press release may be picked up by other websites or media and written about more expansively, which will only help you more broadly appeal to a millennial demographic and push your brand.

3. Social Media. When used correctly and productively, social media channels are great outlets to publicize your company and interact with existing and potential customers. Don’t just post your own content or push your products on your social media; share other interesting news, develop a voice, and be publicly present and available. That being said, you can post new blog articles on your social media to direct traffic to your blog and website at large. No matter your business, your company should have Facebook and LinkedIn pages and Twitter and Instagram accounts that you post on at least once a week to keep it active.

4. Email Marketing. Though no one, and especially not millennials, wants to be bombarded with emails or seemingly spammed by a company, email marketing can be useful when attempting to communicate with a millennial audience. Make sure you are sending an appropriate number of emails a week and that they have catchy headlines and interesting information within them to optimize your open and click rates and truly engage your recipients.

Of course, when utilizing these different resources, it’s important to keep in mind that many millennials will be reading your blog, interacting with your company on social media, and opening your emails on their phones. All your digital marketing strategies should be mobile-friendly so it’s easy for millennials to read and engage with your business from any piece of technology they may use. Keep these four resources in mind when considering how to communicate with a millennial demographic and you’ll be set!

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Marketing to Millennials: 3 Facts You Can’t Ignore


When marketing to millennials, it’s important to get into that “millennial state of mind.” Doing so will improve your success rate and increase your engagement with that demographic. Here are some facts you can’t ignore when planning your marketing strategies to a millennial audience.

1. Don’t just treat them like a consumer.

Millennials are not just consumers but creators. With the rise of Pinterest and Etsy and influencers on Instagram and elsewhere, millennials are proving they are a force to be reckoned with and enjoy creating and engaging with the brands and businesses they use and like. Rather than just marketing your company to millennials, consider partnering with them to better market your products and services.

2. Personalize and customize.

While many tend to lump the millennial generation into one category and make assumptions for the demographic as a whole, you may be overlooking an important marketing strategy by doing so. Millennials are increasingly favoring products and services that can be personalized, customized, and that really show their individuality. Offering customizable options and considering how your business is different than other similar ones and further making it stand out will make your business more successful in the millennial market.

3. It’s all about connection.

We’re living in a digital age and most millennials have never experienced an era besides that. With a plethora of social media options out there to take advantage of, millennials are more connected and plugged in than ever — which means social media marketing is key to your success with this demographic. Engage with your millennial consumers online, gauge their interest in your products, ask for feedback on your services, and otherwise establish real connections and relationships with this crucial demographic.

Knowing this information about millennial customers and allowing these facts to influence your marketing strategies will only help you reach and engage the millennial consumer!

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