drank(TM) Creates Calm Campuses as Increasing Number of Students Managing College-Related Stress and Lifestyle Changes Imbibe Relaxation Beverages
HOUSTON, Sept. 30 /PRNewswire/ — A new crop of functional beverages are stealing shelf space from popular energy drinks at the campus store by promising stressed-out students the opposite effect – relaxation. drank™, a new calming beverage promising to “slow your roll™” with its combination of melatonin, valerian root and rose hips, is sweeping across college campuses this fall on a tidal wave of national publicity from Fox News Network, CNN, The Tonight Show with Conan O’Brien and the music videos of Keri Hilson, The Pussycat Dolls, FloRida and others.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090930/NY84005 )
While some members of the media have gone as far as to refer to the calming beverage as “weed in a can,” the makers claim that the wildly popular drink was created to provide a safe and legal way to relax at the end of a stressful day.
“College comes with an enormous set of challenges and stresses. Students struggling with being away from home, managing schedules and assignments and adapting to college life are finding their stress levels soaring,” said Peter Bianchi, CEO of Innovative Beverage Group and creator of drank™. “Many students are striving to find reasonable methods to manage their stress levels without resorting to drug or alcohol use, and this lightly-carbonated, grape-flavored elixir is rapidly gaining popularity as the go-to beverage when the going gets tough.”
“Being a full-time college student in and of itself can be very straining and stressful – but being a full-time college student graduating in such a lackluster economic climate with few job opportunities adds even more stress. So when the going gets tough, I go get drank™. It’s calming and relaxing, but doesn’t stunt my thinking the way alcohol does,” says Shane Frohnapfel, a senior at The School of the Art Institute of Chicago.
“As a self-declared Type-A personality, I am always wound up about something, so I simply created a beverage that suited my needs to relax at the end of the day without waking up with a hangover,” said Bianchi. “Based on the widespread popularity of drank™, it seems that scores of consumers across the country feel the same way. Our customers tell us that they no longer want to be spoon-fed energy drinks that wire them up all night; to them, the phrase ‘slow your roll™‘ has never echoed truer.”
“After a full day of classes, I usually don’t have time to make it to the gym until late in the evening and then I am too wound up to rest or focus on my homework. I’ve tried drank™ and found that it’s a great way to chill out at the end of the day and still be able to get up in the morning to do it all over again,” said Doug Fernandez, a freshman at The University of Delaware.
To help even more students “slow their rolls,” the makers of drank™ will be hosting Twitter and Facebook contests throughout the year to give drank™ prize packs to winners on campuses across the country. To follow drank™ on Twitter, visit www.twitter.com/slowyourroll or visit them on Facebook at the “Official Drank — Extreme Relaxation Beverage Page.” Be sure to follow them to get in on the free drank™ gear.
CONTACT: Eric Fischgrund, Beckerman Public Relations, drankpr@beckermanpr.com, +1-201-465-8008, for Innovative Beverage Group Holdings, Inc.