Ever since our generation got its hands on the computer, Google was the search engine god of the Internet. It answers all our questions from health diagnostics to directions to our favorite restaurants.
Since everyone thinks so highly of it, we expect a genius team to come up with anything and be successful at it.
Facebook is a site that has become so in tune with our lives, it allows us to keep in touch with far away friends and build businesses. Due to its success, it has surpassed Google in being the top of all the Internet.
Now, Google has announced to their challenger that they are trying their luck at a different ball game.
According to the Washington Post, Google Plus is the first promising launch of many attempts to create its own kingdom in the social media universe. Its first try with Wave was halted by the law due to social media’s all time famous privacy complaints. Google Plus, however, makes privacy stronger by allowing a person to make their circle of friends to share certain conversations or pictures with.
Other features include Hangouts, which is a component that lets a member chat with multiple people through your phone, and even an RSS feed that allows you to insert and receive things you are interested in.
The reason why this profile sounds familiar is because Google Plus is made with the same generic make-up as its rival.
This weakness could send the site into the same fate as other attempts, which hid in the background of an ever-changing social culture until it died.
People daydream about driving the latest Mustang and gaze at the brand new tablet because they are always lured by something new.
With technology being so advanced today, that goal is hard to accomplish even for a company as big as Google.
Another factor that hurts this plan is the lack of friends with benefits.
Facebook joined forces with well-known titles like iTunes and Bing because both sides of the deal know friends are what people are influenced by the most. The companies are not going to switch sides and become partners with something that has the same instruments for success as the company they are with now.
Because of this, Google will have a hard time finding the people they need to create the dream team and surpassing Facebook.
Since the team spent thousands of dollars in employee bonuses and other tools to create Plus, these weaknesses sounds pretty risky for the company.
A better business plan would be to stop cookie cutter business plans.
Something new has to be created that will satisfy the curiosity of its consumers. Once other companies begin to realize more customers are following Google, they will have dollars signs flashing in their eyes and be happy to be of service.
With all these factors in line, the No. 1 search engine will be the No. 1 site of all things on the Internet. All it takes is a good leader who is willing to step out the box with a stubborn spark of creativity.