PubSoft, a Houston-based publishing software company, went to the BookExpo America 2013 conference from May 29 to June 1, bringing more exposure to Texas’ rapidly expanding technology and publishing industry.

Martin

“(Getting to go to the BEA was) amazing! Especially for a company that is as new as PubSoft is. I think it’s a testament to how hard the founders are working,” said UH alumna Latoya Martin, a marketing intern with PubSoft.

“PubSoft being at the BEA conference increases the company’s visibility and provides an opportunity for some very effective networking.”

PubSoft serves as a portal for publishers to manage their authors, upload ebooks and distribute book royalties. The system is designed with the idea of streamlining and simplifying the process of being a small-time publisher in today’s rapidly changing publishing industry.

“PubSoft has all the makings of becoming the premier publishing technology,” Martin said.

“I believe that the sky is the limit. Pubsoft’s role is definitely … one of few that has a solid balance between technology, marketing and publishing knowledge. Those behind it are also extremely consistent and dedicated to the product, and I’m glad to have had the opportunity to be a part of such a dynamic bunch.”

The BookExpo America is held annually at the Javits Center in New York City and serves to exhibit new authors, publishers and technologies.

“The biggest thing was the International Digital Publisher’s Forum because our main focus was being there and seeing the speakers, all the guests and people in the vanguard of digital publishing, and hearing them speak about trends in digital publishing and the direction the market’s moving in,” said marketing and sales director of PubSoft Heather Wied.

“(It was) really helpful for us because it validated the directions that we’re taking — the development and future of the company.”

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