Public relations firm, Grass is Greener, was founded by public relations senior, Secunda Joseph, to connect small businesses, artists and non-profit organizations. Joseph launched her company with the #MondayMorningMediaMadness event that brought several local business owners. | Courtesy of Grass is Greener
With dreams of becoming an entrepreneur, one UH student hosted a kick-starter event July 1 at the Museum District Bistro and Lounge to promote her own public relations firm.
Grass is Greener was founded by public relations senior Secunda Joseph, who plans to make history with her firm.
“I know that with this agency, I’m not looking to make money. I want to change the world — I want to rebrand the world,” Joseph said.
Joseph began her journey after listening to a lecture from her online Media and Society class instructed by associate professor Beth Olsen, and felt her prayers had been answered.
“I was studying, and I had been praying for a long time. When Beth described what it takes to have it, it was like she described me up and down, and I was so excited,” Joseph said.
Joseph was able to get an internship with Traé Magazine through her African American Studies minor, it’s where she began to see a future in public relations.
“I still work for the magazine, but now I work with them as a client. I went from working as an intern to working in PR and being a part of it, to actually (having the magazine as) my client,” Joseph said.
The #MondayMorningMediaMadness event gathered several people from all types of businesses and professions to network together, all representing potentials clients.
“My ideal client would be artists, small business owners and nonprofits,” Joseph said.
Joseph credits UH for helping her in many ways, including the way she named her firm.
“I’m on campus, and I’m walking. It was one of the days where the weather is perfect — one of the two days of the year where it feels like fall, but it is probably spring. It felt so good. The grass is green, and I just said to myself, ‘the grass is greener,’ and I just knew,” Joseph said.
Joseph believes there’s always beauty to be seen — it just needs to be communicated.
Joseph’s #MondayMorningMediaMadness event officially launched her firm and it also allowed others to support her, like alumna Heather Davis.
Davis, who graduated in 2011, found her own success after opening her bakery Sweet Luxuries.
“You have to be a self starter. You have to motivate yourself when no one else can (and) I’m here to support Secunda,” Davis said.
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