By: Micaela Resh
Primp is a local fashion boutique that offers stylish clothing at realistic prices. Its owners — part entrepreneurs, part designers — Michele Gudmundson and Wesley Uthus founded the store in September 2010. Since then, Primp has expanded from three to six locations in and around the Twin Cities.
Uthus, a University of Minnesota apparel design graduate, sat down with A&E to discuss her success in the Minnesota retail market.