Emily Garcia and Zach Moss discuss how REI broke Black Friday trends by encouraging its employees to spend time with their families on one of the biggest days for sales during the year.

This episode was produced by Franziska Monahan. Our music was written by Evan DuPell.

Listen to the episode above. You can subscribe to Emerald podcasts in iTunes or listen on SoundCloud here.

The post Idea Industry: Black Friday and REI’s #OptOutside campaign appeared first on Emerald Media.