Streaming services are revitalizing, not killing cinema

Originally Posted on Technique via UWIRE

For my grandparents, it’s a picture show, to my parents, the theater, and to me, just the movies. These terms reflect not just a place but a shared experience that has shaped the understanding of storytelling and cultural immersion for generations. Despite claims that streaming services like Netflix, Hulu, Max and Amazon Prime Video are sounding the death knell for cinema, I find myself drawn to a different perspective — viewing these platforms as catalysts for evolution rather than agents of decline.

Take, for example, “Euphoria” and “Marriage Story” — two standout productions that exemplify the transformative potential of streaming platforms. With its bold cinematography and narrative experimentation under showrunner Sam Levinson, “Euphoria” challenges traditional storytelling norms. It boasts longer narrative arcs that delve deeper into character development, giving viewers a holistic view of characters. I remember feeling sympathy for and aversion towards characters all at once because of how well-developed the storyline is. 

Scarlet Johansson and Adam Driver’s performances in “Marriage Story” similarly showcase the emotional depth and intimacy that streaming platforms can foster. I don’t know how these actors could create a movie that is hilarious, soul-piercing, and frustrating at once. These are not just films; they are experiences that linger in the mind, sparking conversations and reflections long after the screen goes dark.

Beyond individual successes, streaming services play a pivotal role in diversifying cinematic offerings. They provide a platform for stories that might otherwise struggle to find an audience in the competitive world of traditional theaters. Think of the docuseries that brought attention to topics not covered in box office movies: “Don’t F**k with Cats,” “Conversations with a Killer: The Ted Bundy Tapes” and “Jeffrey Epstein: Filthy Rich.” 

This democratization of access ensures that diverse narratives, from indie gems to international sensations, can flourish and find their audience without the constraints of box office expectations.Moreover, streaming platforms serve as incubators for emerging filmmakers and voices. They offer a supportive environment where creativity thrives, free from the pressures of traditional studio gatekeeping. This nurturing ecosystem encourages risk-taking and innovation, pushing the boundaries of what cinema can achieve. It is a space where new talents can bloom, enriching the artistic landscape with fresh perspectives and untold stories.

Critics of streaming often lament the decline in theater attendance and box office revenues. While these concerns are valid, they overlook the broader cultural impact and viewer engagement facilitated by streaming services. Interactive features, behind-the-scenes content, and instant accessibility enhance the viewing experience, transforming passive consumption into active participation. Streaming platforms foster a dynamic dialogue between creators and audiences, enriching the cultural discourse surrounding film.

As I reflect on my cinematic journey, from childhood outings to the movie theater to evenings spent streaming movies at home, I recognize that cinema is not dying — it is evolving. The rise of streaming services has expanded the canvas on which stories are told, inviting viewers into a world of limitless possibilities. Whether experienced in a darkened theater or a cozy living room, cinema continues to captivate and inspire, bridging generations and cultures through the universal language of storytelling.

Streaming services also redefine the concept of film accessibility. No longer confined to scheduled showtimes or limited screenings, audiences now have the freedom to explore a vast library of content at their convenience. This accessibility broadens the audience base and encourages the exploration of genres and styles that may have been overlooked in traditional theatrical releases. It empowers viewers to curate their own cinematic experiences. 

The streaming era encourages experimentation and risk-taking among filmmakers. With fewer financial barriers and greater creative freedom, directors and writers are encouraged to explore unconventional narratives and cinematic techniques. This creative liberation fosters innovation, pushing the boundaries of visual storytelling and challenging audiences to engage with narratives in new and unexpected ways.

Despite these advancements, the debate over streaming versus traditional cinema often centers on the theatrical experience. The communal aspect of watching a film in a theater, surrounded by fellow moviegoers, enveloped in larger-than-life visuals, and immersed in collective reactions, is a unique and irreplaceable experience. Streaming services, however, complement rather than compete with this experience. They offer alternatives for viewers who may prefer the comfort and convenience of home viewing without diminishing the allure
of the cinematic spectacle.

In essence, the evolution of cinema through streaming services is a testament to its resilience and adaptability. It thrives not by erasing the past but by embracing new technologies and viewer behaviors. As we navigate this transformative era, one thing remains clear: cinema, in all its forms, continues to captivate and inspire, resonating deeply with audiences across the globe. Cinema’s essence lies not in where it’s viewed but in the power of the stories it tells and the emotions it evokes. Embrace the evolution, celebrate the diversity, and cherish the magic of cinema in all its forms.

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