UPDATE: The Bijou Arts Cinema has cancelled tonight’s event, said Universal Pictures intern Alaina Waluk, who organized the screening.

Did you know that you’re an “trendsetter?” That your opinion is the gust of wind blowing cultural ships across a sea of movies, TV, and music? In the world of marketing, college students are the most valuable of customers. Which is why they’re so eager to litter the streets with free swag, from branded frisbees and t-shirts to tiny dixie cups full of energy drink samples. Film studios are among the most desperate, wanting to pack theaters with influential millennials that will coat the Twitter and Facebook with good word of a new release. That’s what inspires early screenings, and it’s our duty at the Daily Emerald to inform you of the latest. This week? The Huntsman: Winter’s War.

A Snow White-free sequel to 2012’s Snow White and The Huntsman, Winter’s War trades the fable of a fair maiden with an apple craving, for a story of two noblewomen, one of whom has magical ice powers. (No word on if any talking snowmen or wacky reindeer will also be included.) Chris Hemsworth (Thor) and Charlize Theron (Mad Max: Fury Road) return for the spinoff/sequel with Emily Blunt (Edge of Tomorrow) and Jessica Chastain (Zero Dark Thirty) joining the cast. It’s also the feature film debut for French director Cedric Nicolas-Troyan, who has worked as a visual effects artist on such films as The Ring and One Hour Photo.

The screening will take place on Tuesday, March 29th at the Bijou Arts Cinema on 13th Avenue and Ferry Street. Seating is first-come, first-serve, and attendees will need to present an ‘E-ticket’ for admission (available here). The show starts at 8:00 p.m.

Follow Chris Berg on Twitter @ChrisBerg25